Truy “Tree” Pham is a seasoned sales and marketing leader with a proven track record of driving growth in industrial automation and technology. As the VP of Sales and Strategy at Autometrix, he leads strategy and execution for capital equipment and SaaS solutions in the textile manufacturing space. His experience spans brand development, customer success, and building high-performance sales teams.

Beyond his professional work, Truy is a devoted father and passionate advocate for youth development through sport. Growing up with limited financial access to competitive tennis fuels a deep passion for expanding opportunities for young players facing similar challenges. His dedication to creating opportunities for underrepresented and financially challenged families aligns closely with the mission of expanding access to competitive tennis.

Truy brings both business acumen and a personal connection to the values of the organization balancing strategic insight with a heart for impact.